Keep Up, Forever.
Our clients don't have performance problems—they have sustainability problems. They know how to push; but they needed a system that let them sustain. KUP·OS balances output so you never collapse.
Train to Sustain
Your body is the engine. We support four protocols—LIFT, RUN, RIDE, SWIM—to increase its output without burning it out.
- Train for performance, not just appearance
- LIFT, RUN, RIDE, SWIM—tracked and optimized
- Measure what matters: total work capacity
Recover Like A CEO
You can't outwork bad fuel. We plan & track meals, time supplements, and coach sleep—so your recovery matches your ambition.
- AI guided meal planning & tracking
- Supplement timing protocols
- Sleep quality coaching
Three steps. Two weeks. One wild ride.
Tell us where you are
Take a 5-minute assessment about your work, health, and time.
Get a custom plan
We identify your bottleneck and recommend a starting point.
Run it for two weeks
Execute with support, then refine based on what actually happened.
"The KUP OS is for operators who are committed to the work—but can't see a way to sustain it for life."
Who This is NOT For
- People brand new to fitness (we require at least 1 year of consistent training)
- Anyone looking for a quick fix or 30-day transformation
- People who aren't ready to be coached or try something new
- People who are not tech savey
Choose Your Operating System
Pick your bottleneck. We'll build around it.
14-day free trial. No contracts. Cancel anytime.
Energy
Output without burnout.
Recovery
Fuel the machine.
Full Send
Stop choosing. Start compounding.
Save $50 vs buying both
Find out what's actually slowing you down.
"Every operator has a dragon lurking in the shadows, keeping them from their potential—let's find yours."
Most people know something's off—they just can't name it. This 5-minute assessment identifies your bottleneck and gives you a clear next step.
No spam. Your answers stay private and are only used to build your plan.
Questions? We've got answers.
What if I travel or miss a week?
Athletes get 7 vacation days per quarter—no impact on your RORI score. Just give your coach 48 hours' notice.
Do I need prior training experience?
Yes. We require at least 1 year of consistent training. Returning after a break? 2+ years of regular activity in the last 5 years is the bare minimum.
How is this different from hiring a personal trainer?
A trainer gives you workouts that last 4–12 weeks. We give you a personalized operating blueprint, configured by an AI-Human Hybrid Coach—intelligently adapting your training, recovery, and accountability to compound over time without burning you out.
Can I switch tiers later?
Yes. Upgrade, downgrade, or pause anytime. No penalties.
What happens after the 14-day trial?
If it's working, you continue at your selected tier. If not, cancel before day 14 and pay nothing.
How much time does this take per week?
Expect 3–5 hours of training per week (depending on tier), plus 15-minute check-ins 1–3 times a week based on your needs.
Is this only for athletes?
No. Most of our clients are busy professionals—doctors, founders, parents—who want to perform without burning out.
What if I have dietary restrictions or injuries?
Your coach customizes everything. We don't hand you a template—we build around your constraints.
Do I need special equipment?
For Energy: access to a gym or basic home setup. For Recovery: just your phone and a kitchen.
What's the difference between Energy and Recovery?
Energy focuses on physical output (training protocols). Recovery focuses on input (nutrition, sleep, supplements). Full Send combines both for compounding results.
Your Business. Our Backend.
Skip the startup phase. We've built the backend—you bring the expertise.
Coach Earnings Calculator
Monthly Net
Annual Net
*Based on Full Send client tier ($190/mo coach share) minus $200/mo license fee. Note: First $200 goes to license.
The Business in a Box
- Dynamic Credentialing: Your score is your reputation. No static certificates.
- Network Leads: We distribute qualified leads to high-performing coaches.
- Centralized Ops: We handle billing, tech, and tools. You just coach.
Start Coaching
Cohorts run the first Tuesday of every month (cap 10). Submit your background and we'll reserve your spot.
- $299 setup + $200/mo license
- Earn your credential through our Boot Camp
- Leads distributed based on performance and capacity
What Operators Are Saying
Real results from real operators.
I used to crash at ~3pm every day. Now I'm still sharp at dinner.
— Erik, General Physician (Full Send)
Nine clients in two months. They handle everything except the coaching.
— Annika, Coach (Licensed)
Hit a bench press PR at 42. Didn't think that was still possible.
— Wayne, Athlete (Energy)